Through long exposures and utilizing a moving iPad through space to make three dimensional forms in light, they remind us how close the future is.
Breaking new ground in a visual, architectural, cultural, and technological language often requires us to learn from old techniques and apply them into inter-disciplinary collaborations to make new ideas. The collision and combination of old and new is the mission and inspiration ahead for Making Future Magic, a collective team with the aim to create new paths in creative communication. They acknowledge the drastic and fast shifts in the media landscape over the last few years and recognize the importance of today, as it is full of uncertainty. A big gap between the now and what is to come creates opportunity for exploration and innovation. Dentsu London in collaboration with Berg, the incredible mind of Timo Arnall, videographer Campbell Orme and Matt Brown have been working hard over this past Summer developing a new vision for what media could be in a near near future and how relevant and important it is, culturally and commercially.