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Wednesday, 25 January 2012

LENA KLAX - glitter & excessive gold! What I see is what you get!

On my way home from Bread & Butter Berlin where I had another great encounter with the people and the golden deer from Mint, I passed by Paris to work/experience the Who's Next/Première Classe fashion fair.

Among all the dazzling creations I saw, I had the pleasure to meet French designer Hélèna Kerbiche, who passed by our boot wearing an amazing golden chain with a black bear on it! 
Intrigued and amused by her appearance and her label LENA KLAX I went to visit her at her stand (next to the also Lille based brand origamijewellery).

After spending some time in London, she arrived in Paris to work with Irina Volkonski where she managed to shape here ideas and dreams into shiny objects. Ready to conquer the world Hélèna started her own label Lena Klax in her hometown of Lille, right in between France & Belgium.
Since 2009 she launched 3 collections everytime based around a story, where most of the time iconic animal shapes and heads are used to portray human strengths and emotions. So when we take an overview of the collections Step Up, Rumble in the Jungle and Never mind the Babylon, we can see bears, gorilla's, crab legs and even swan wings combined with triangles and golden stars. The emotions and stories behind these symbols are coming out of the own experiences of Hélèna and are dealing with inner combat, trust, expressing yourself and important people that have made on impression on your life...

The main materials she uses are mostly colorful resin, she molds herself in her atelier/shop, and 24 karat plaited golden chains that are often adjustable to your own use. Every piece of jewelery is made by hand by the designer herself, so what you get is a unique piece made with love for the craftsmanship!

When you come across the jewelery of Lena Klax you'll know it immediately: the eye-catching contrast between the gold chains and the bright colored animals will get your attention even from the other side of the room. The somewhat oversized chains and the way the bears, gorilla's and lightings are shaped give her collections an urban coolness. 

European bling with a conscious! 
Lovely but lethal, shiny but powerful, playful but with emotion!

Get your own bijoux (as singer Theophilus London and Beyoncé already did) at the Lena Klax atelier/shop in Lille or on her website/shop. Other stockists can be found from France to Belgium to even Hong Kong!

"what I see is what you get"
Lena Klax

 Beyoncé wearing Lena Klax

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